Audi posted a billboard to drum up business for their A4, which simply said "Your move BMW". Well BMW took the move and opportunity to throw some more fuel on the fire of jabs between Audi and BMW. I would say the ad campaign was pretty successful for BMW.
Maybe Audi will sit down in the board room a bit longer next time so they don't leave themselves so vulnerable.
How do you think Audi could respond on their next billboard? Let us know in the comments.